Rascal + Friends
GRAPHIC DESIGN · ART DIRECTION · ILLUSTRATION · VIDEO · WEB
Rascal + Friends don’t just sell seriously
good nappies, but have built a community of parents around the world who have
each other’s backs through the fun, messy and tough times that come with
raising rascals.
As their Lead Designer I led the development and implementation of a brand refresh across all visual touch points. This included art directing photoshoots, working with developers to refresh the website, refining R+F’s illustration style, creating punchy video content and rolling out new packaging. All of this with the aim to keep R+F’s designs fresh, cohesive and in-line with the tongue-in-cheek nature of the brand.
As their Lead Designer I led the development and implementation of a brand refresh across all visual touch points. This included art directing photoshoots, working with developers to refresh the website, refining R+F’s illustration style, creating punchy video content and rolling out new packaging. All of this with the aim to keep R+F’s designs fresh, cohesive and in-line with the tongue-in-cheek nature of the brand.
