Hilo Rojo
BRANDING · GRAPHIC
DESIGN · ILLUSTRATION · VIDEO · WEB
Hilo Rojo is an organisation working to
improve the lives of vulnerable children, women and families in Trujillo, Peru by
educating, engaging and strengthening their community.
When updating their brand, the aim was to simplify their messaging and donation platform to make it clear how many different initiatives they were running, the impact of their work and how people could support. By using the ‘hilo rojo’ (red thread) motif and loose illustrations, alongside minimalist type treatment and real-life photography/video the rebrand created a cohesive message, while allowing room for each individual project to shine.
When updating their brand, the aim was to simplify their messaging and donation platform to make it clear how many different initiatives they were running, the impact of their work and how people could support. By using the ‘hilo rojo’ (red thread) motif and loose illustrations, alongside minimalist type treatment and real-life photography/video the rebrand created a cohesive message, while allowing room for each individual project to shine.
